Kayce Reed-Buechlein
Product Designer

Product Designer

at Formstack, the coolest form building product available that helps you capture and convert marketing leads, super simply.


at Indiana University for I300, HCI/Interaction Design to 75 undergraduate Informatics students.


and proud graduate of Indiana University Bloomington. B.S. in Informatics, 2006 and M.S. in Human-Computer Interaction Design, 2008.

She is also

married to Aaron, mom to two furry pups, Sadie and Wilco, native of Jasper, vintage and antiques collector, music lover, percussionist.

What Kayce does

Kayce parses meaningful requirements through ethnographic and human-centered research methods, brings diverse teams of individuals together collaboratively, and works to understand and define functionality/interaction/aesthetics/strategy — all in an effort to create beautiful experiences with technology and to design compelling visual displays of information.

Human Computer Interaction Design
Project Management
Defining Requirements and Specifications
Concept Creation and Solution Wireframing
Low to High Fidelity Prototyping
Usability -- Test Design, Implementation, Results Analysis
Persona and Scenario Creation
Functional and Interactive Prototyping
Focus Group Design and Implementation
Contextual Inquiry
Affinity Diagramming
Cognitive Walkthrough
Information and Interface Aesthetics

  • Interaction Design

    After receiving a M.S. in Human Computer Interaction Design in 2008 from Indiana University, Kayce has practiced practiced print, web, and user experience design for approximately 10 years.

  • Research and Understanding Experience

    Kayce has a keen focus on identifying usability and core user experience problems associated with technology usage through her intense understanding of people, their desires, and goals.

  • Team building and student development

    Specializing in helping teams communicate and collaborate around complex problem spaces, Kayce was asked to lecture at Indiana University Bloomington in the Spring of 2016 for I300, HCI/Interaction Design. She has an innate drive to evangelize positive collaboration.

  • UI Design and Development

    Better during the conceptual phase of a project, Kayce is growing her strengths in User Interface design and product/brand development.

Recent Reflections

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